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2024 Valentine's Gift Guide

2024 Valentine's Gift Guide

Celebrate Valentine's Day by giving the gift of beauty – our carefully crafted beauty duos are like matches made in beauty heaven. Whether it's for someone special or just for yourself, these pairs are designed to make you shine. Enhance your natural beauty with flawless skin, captivating eyes, and vibrant lips. Treat yourself or a loved one to the joy of feeling beautiful this Valentine's Day! 
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Ten 2024 Makeup Trends You Will Not Want to Sleep On

Ten 2024 Makeup Trends You Will Not Want to Sleep On

As we step into 2024, the realm of makeup continues to evolve with exciting trends that promise to redefine our cosmetic routines. From minimizing your routine to innovative techniques, this year is all about embracing your unique beauty and individuality. Get ready to elevate your makeup game as we unveil the ten hottest trends that you absolutely cannot afford to overlook in 2024.
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New Year? A great time to shake up your makeup routine.

New Year? A great time to shake up your makeup routine.

As we step into a brand-new year, it's the perfect time to break free from the old and embrace the new. One fantastic way to kick off this transformative journey is by shaking up your makeup routine. The power of makeup extends beyond just enhancing your features; it's a form of self-expression, a tool to boost confidence, and a way to reflect the changes happening in your life. So, let's embark on a journey of self-discovery and empowerment by revamping our makeup routines in 2024.

Embracing Change with Confidence

Change can be daunting, but it's also the key to personal growth. This year, make a resolution to step out of your comfort zone and experiment with new makeup looks. Whether it's trying bold eyeshadows, daring lip colors, or innovative techniques, the key is to embrace change with confidence. Remember, you are beautiful! You can be confident in that fact! 

Finding Inspiration Everywhere

Inspiration is all around us, waiting to be discovered. Look to social media influencers, fashion magazines, or even nature for fresh ideas. Experiment with different styles and techniques that catch your eye, and adapt them to suit your personality. The beauty of makeup lies in its ability to be a canvas for creativity, allowing you to express your unique style.

Get Color Matched

A successful makeup transformation begins with the right tools and products, this is why we are strong believers in color matching. Color matching allows you to enhance your natural beauty by selecting makeup shades that complement your unique undertones. When your makeup seamlessly blends with your skin, it not only looks more natural but it also makes you feel good. 

Building a Makeup Mood Board

Create a visual representation of your makeup goals by building a makeup mood board. Collect images, colors, and styles that resonate with you, and use them as a reference when planning your new looks. Having a visual guide can help you stay focused on your goals and inspire you to bring your vision to life.

Learning and Growing

Education is a powerful tool, especially in the world of makeup. Take the time to learn new techniques, watch tutorials, and attend makeup workshops. Learning and growing in your makeup skills not only enhances your overall look but also boosts your confidence as you master new tricks and trends. We have invested much time into our social media pages because we hope that they will be a tool to help women feel confident using makeup. Booking a personalized makeup consultation with one of our makeup artists is a great way to learn something new. 

As we embark on a new year, let confidence and inspiration be your guiding lights in the realm of makeup. Embrace the opportunity to revamp your routine, experiment with new looks, and discover the beauty that lies within your own creativity. With confidence as your companion and inspiration as your muse, the possibilities for your makeup journey in the new year are endless. Cheers to a year of self-expression, growth, and unapologetic beauty!

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Prepare for Purple: Exploring the Color of the Year through Makeup

Prepare for Purple: Exploring the Color of the Year

Pantone recently spent some time observing people’s current color trends and preferences in order to pick a color of the year. The answer they came back with may surprise you: ultraviolet. The choice was inspired by “color signals” among consumers, and the self-proclaimed color experts stated that their decision indicates a message of hope, “because it takes two shades that are seemingly diametrically opposed—blue and red—and brings them together to create something new.”

Perhaps that’s reading more into a color than is necessary. Or perhaps it’s a message we can all take to heart in our exploration of our personal beauty. Maybe 2018 can be the year that you step outside your comfort zone, push aside the thoughts of what you can and can’t “pull off,” and create a new definition of beauty. And perhaps exploring the color of the year will be the gateway to an entirely new look for you.

The Eyes Have It

Eyeshadow is a great place to begin exploring new colors in your makeup routine. So put aside those shades of brown, and try out something a little bolder. Purple can make a beautiful impact as an eyeshadow, helping to add a powerful punch of color to your look. Our Glorious eyeshadow is just as beautiful as the name implies, with a subtle shimmer that will make the color really stand out.

Add a purple finish to your look with a deep violet eyeliner, like our Noble liner. The deep violet is dark enough that even those with more conservative styles can be comfortable using it. But the underlying purple tones will really draw out the color in your eyes and highlight their natural shape and beauty.

A Royal Kiss

Purple is the color of royalty—and the occasional pop star. But ultimately, purple is a confident color, and perhaps that’s why many women tend to shy away from it in their makeup routines. It can be an intimidating color to tackle. But if you wear it with as much confidence as this color demands, it can give you an entirely new outlook on your own beauty.

If you’re just beginning to explore the color purple in your cosmetics, our Royal lip gloss is the perfect way to pump up your confidence. You can layer it over your favorite nude or pink lip color to add a deep, berry-toned shine to your kiss. As you grow more comfortable with using purple hues in your makeup routine, you might venture into something bolder, like our LipLast in the vibrant violet color that we call Remarkable.

However you choose to add it to your cosmetic pallet—in subtle hints or bold strokes, on the lips or the eyelids—try exploring purple this year. You just might find an entirely new look and gain a new perspective on your own beauty. And odds are, you can pull it off a lot better than you think.

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