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OUR STORY

We believe you are beautiful. You need to believe it, too.

 

Shine Cosmetics was born out of a sincere desire to help women everywhere feel truly beautiful – inside and out.

Founder Chandler Taylor had a moment that changed everything when she realized the kinds of messages the beauty industry was pushing toward women. She began noticing how many products were being marketed with language that felt inappropriate and demeaning – using names and messages designed to shock, sexualize, or diminish confidence rather than build it. In that moment, Chandler decided the beauty industry needed something better… and she knew she had to be part of creating it.

Determined to change the way beauty speaks to women, Chandler reached out to her sister-in-law, Erin Richardson, and her friend, Darcey Wilde, and invited them to join the mission. United in their desire to be the positive voice in beauty, they spent countless nights around a kitchen table creating a brand built on encouragement, confidence, and self-worth.

Named after empowering words like Courage, Cherished, Blessed, and Enough, Shine Cosmetics offers quality products at an affordable price, while reminding women that beauty was never meant to be something they chase, but something they remember. 

Our hope is that each day begins with you speaking truth over yourself and stepping into the world boldly knowing your worth.

Shine Cosmetics is committed to leaving the world a more beautiful place by doing good and lifting wherever possible. Shine donates regularly to causes that benefit women.

Chandler, Erin, and Darcey’s sincere hope is that every time you use a Shine product, are shopping online, scrolling on social media, or meeting us in person, you walk away feeling more beautiful, and ready to face your day with quiet confidence and renewed belief in yourself.



Shine Cosmetics is women owned and operated. Our team of strong, successful and kind women are here to help you feel beautiful in every way. Reach out to us through chat on our website, DM on social media or email to hello@shinecosmetics.com.