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    How to Properly Care for Every Tool in Your Makeup Bag

    How to Properly Care for Every Tool in Your Makeup Bag
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    You take extra care with your makeup every day. You watch makeup tutorials, meticulously apply every part of your makeup, and take pride in looking incredible. But no matter how...

    Women and Makeup: A Love Story

    Women and Makeup: A Love Story
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    Why do women buy makeup? Is it really all about making ourselves more appealing to others? Is it only because we’ve been fed false images of beauty, and been baited...

    Makeup Trends to Fall in Love with This Valentine’s Day

    Makeup Trends to Fall in Love with This Valentine’s Day
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    Valentine’s Day is fast approaching. But we don’t think the Day of Love should be all about finding the perfect guy. It should be about falling in love with your...

    Brow Trends through the Ages

    Brow Trends through the Ages
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    Eyebrows. We come by them naturally, but we never seem content to just leave them be. Through the years, we have waxed, dyed, tinted, tweezed, penciled, painted, and gelled them...

    Who Do You Let Define Your Beauty?

    Who Do You Let Define Your Beauty?
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    Where does your definition of beauty come from? Whether you realize it or not, there are many influences on your personal definition of beauty. Your mother, sisters, friends, significant others,...

    Celebrating One Year at Shine: Our Continuing Mission

    Celebrating One Year at Shine: Our Continuing Mission
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    Yesterday marked our first anniversary here at Shine Cosmetics—one year of pursuing this incredible journey and our mission of empowering women around the world. Naturally, celebrating our first birthday has...

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